ScuzzBlog: Diaries August 2019
Entry 15th August 2019: Post 02: There is no i in Apple.
There is no i in Apple.
Hi
I have so little interest in Apple I hadn't even realised that they were
rebranding their products removing the letter i at the beginning. Just
like naming their machines Mac I was always surprised that the very
successful and powerful image of the Apple wasn't simply used as a brand
name. The i initially was meant to mean internet so it all gets even a
little more bonkers. Seems like they are a little sick of fighting
copyright battles over the i names and want to focus more on the Apple
as the primary business marker. .. at long last.
Just watched a YouTube video about the whole rebranding by the larger
companies like MS and Google. Dull as soup but as ever kinda felt way
behind the current trends and unable to really makes sense of any of it.
Primarily cus I don't run any of the modern systems and or have a mobile
phone, as you know.
One trend that did leave me a little cold was the massive use in China
of phone payment systems and the scanning of everything to pay with your
phone. Seems like hardly anyone uses cash or even cards. And prepay
seems to be the way forward. They can even view in real time product
display and even request what something might look like if in a
different colour for instance. A personal assistant will be happy to
show variations live.
Also the whole economical infrastructure of the known world can be
scanned and interacted with using the phone and enable a personal
repository of brands and suppliers so that they can search using the
phone and buy obviously using the phone payment system.
Thing that I found most disturbing, but not surprised about was the
image/footage of what appeared to be an endless line of folk sitting on
park benches, propped up against walls and sitting on stone edgings to
fountains all in deep thought looking into their phones. Why am I
troubled, well they were in a park, the sun was shining and the sky was
blue.. and yet they all chose to be on their phone. And nowadays when
you see a group of people anywhere you are likely to see phones either
being used or at the ready for photographs, selfies and for recording
stuff. It boggles my mind just how messed up society is that cannot
survive without a phone. And yet take us back twenty or so years and
concerts would not have phones waving in the air, street scenes would
not have phones adorning every person in view and people did probably
relax and enjoy their environments a lot more and interact with each
other. I may be wrong.
For me as an alien of this world I struggle with the concept of phones
in everyone's hand. I have no issue with being able to communicate with
others when out and about. BUT, when it becomes the primary point of
reference to everyone's life, their meaning and source of recording
their world... whether needing to or otherwise I kinda feel sorry for
the way things have become.
So am I troubled by the moves my Apple. Am iF*ck. I really couldn't care
less.
scuzz
There is no i in Apple.
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