ScuzzBlog: Diaries June 2018 Entry 8th June 2018: Post 4: Nintendo Entertainment System Nintendo - Control Deck ' not a console ' by Mattel Not sure of the exact manufacturing procedures for the Nintendo Entertainment System but this Control Deck was made in the UK by Mattel. OK bit of history. The NES was launched in many ways in the US as more than just a games machine and more a lesson in generating consumer confidence. Much of the problems with the gaming industry at the time resulted from a confused games customer that really wasn't at all sure what it was that they were buying. A lot of games were the same product but with varying and somewhat outrageous graphical sales images on media. Nintendo had been set to do a deal with Atari to develop their next generation machine but the deal fell through due to strange goings on at an exhibition regarding one of Atari's competitors showing what they believed was an exclusive Nintendo game. And so when Nintendo finally launched the NES they implemented a variety of mechanisms to try and reassure waning consumer confidence. Firstly the system was badged as an Entertainment System and not a game or video system. The unit was also given the name of ' Control Deck ' and not console. Cartridges were given the name ' Game Paks ' and not video games. To try and deter unlicensed games the 10NES lockout chip system lockout key basically coupled each game to the Control Deck. Further the games paks and images carried artwork that was as close a representation of the real game as possible. Nintendo went one step further to guarantee and approve products used on their systems. This took away all ambiguity of quality and in many ways was instrumental in turning the gaming industry around. And so was born the ' Control Deck ' and its not a console. NES Control Deck US 1985

If you can only see this CONTENT window
then click the image above for the full site

Last updated 08/06/2018

Chandraise Kingdom

Keep the Faith
scuzzscink 2018